The Yawo Fishing Expedition
A “Media to Movements” living case study,
hosted by Tim Cowley and produced by Jeremy Landes.
Series Trailer
Tim explains some backstory to his idea to create a "Media to Movements" campaign focusing on the Yawo of Malawi and Mozambique.
Related links:
The I Am Yawo Project website (legacy, currently not being updated)
Joshua Project info, including Tim’s video “The Gospel Among the Yawo of Africa”
Joshua Project Makhuwa people, Chewa people
episode 1
Learning to Fish
Tim compares the beginning of his M2M journey to the ideas of fishing and launching a boat into murky waters.
Related links:
Mission Media University training and my promo video about MMU
The Prophet’s Story in Ciyawo “Ngani ja Mnabi“
Yao de Raça Facebook group (Mozambique)
Episode 2
Meeting a Mentor
Tim meets with Scott, a Bible translator working in Africa, learning from his journey creating an app and advertising via Facebook.
Related links:
Global Creatives Collective website (also offered on Facebook as a private group with 400+ members, on Slack and on Signal)
Scripture App Builder from SIL
EMDC Podcast episodes “Scripture Engagement Apps” pt 1 | pt 2
Funnel animation courtesy of TWR Motion produced for their documentary
Jesus film in short clips
Scott’s favorite quote/meme app (Android)
Episode 3
Finding Crewmates
Tim faces discouragement as he tries to find others to partner with on the field who can help make this project a reality.
During his training under MMU, Tim created short videos to share with his eventual crew so that others could be brought in on what he was learning and struggling with. Click here to access those videos.
Before the Return to Africa
An update on the project, as well as goals for an August/Sept visit to Malawi and Mozambique.
Tim gives an update on the project and shares what he hopes to get out of a late summer 2022 trip to Malawi and Mozambique. Also see the playlist for the entire interview with other questions (click here).
Back to Africa
Reflections on Tim’s Aug/Sept visit to Malawi and Mozambique.
Bonus Video
Death Does Not Notify
”Ciwa Cangatenda Odi”
This is a modern day retelling, set in Yawo culture, of the story of the rich man who was faced with his own death, recognizing that he had lived a life of pleasure while treating people poorly and not preparing for eternity.
It was produced as a collaboration between gospel-based workers among the Yawo, local actors and remote production/editing while sourcing video content from a variety of sources. It will be used in the campaign as a conversation starter.
Strategic Planning
To prepare for this project, I took a five-week online course, Foundations of Media Strategy, from Mission Media University and really found it amazingly useful [video link] in equipping me to be able to know what and how to talk about this and share my vision with others. Here are some thoughts I had while considering my ways forward:
